Press & Media
Press kit.
Everything a writer, editor, partner, or event organizer needs to tell the Friends story accurately — company facts, approved logos and photography, brand basics, and a direct line to us.
Fast facts
The essentials.
Use these details verbatim — they're the version we keep current.
Legal name
Friends Coffee Company
Short name
Friends Coffee Co.
Founded
2012, Elkhorn, Wisconsin
Owner
David Redford (owner since 2026)
Location
11 N Wisconsin St, Elkhorn, WI 53121
Category
Independent coffee shop & mobile espresso catering
Service area (cart)
Southern Wisconsin & northern Illinois
Website
friendscoffeeco.com
2012
Serving Elkhorn since
4
New drinks every month
1
Mobile espresso cart
2
States served by the cart
Boilerplate
How to describe us.
Short (one paragraph)
Friends Coffee Company is a locally owned coffee shop on the square in downtown Elkhorn, Wisconsin, serving espresso, cold brew, matcha, ice cream, and scratch-made food — plus a mobile espresso cart that travels to weddings, corporate events, and private parties across southern Wisconsin.
Long (full boilerplate)
Friends Coffee Company has been part of downtown Elkhorn, Wisconsin since 2012. Located at 11 N Wisconsin St, Elkhorn, WI 53121, the shop serves espresso drinks, cold brew, matcha, specialty sodas, ice cream, and a food menu built for lingering — but the coffee has always been the excuse, not the point. Friends exists to be a place where everyone has a seat at the table.
Each month the Friends Collective drops four new specialty drinks, and guests vote on their favorite. Through Friends Cares, the shop supports local schools, teams, nonprofits, and neighbors across Walworth County. Friends Cart, the company's mobile espresso bar, brings the same experience to weddings, corporate events, brand activations, and private parties throughout southern Wisconsin and northern Illinois.
Friends Coffee Company is owned by David Redford, who purchased the business in 2026 from founder Kelly Odling.
Please write the name as Friends Coffee Company on first reference and Friends Coffee Co. after. The mobile bar is Friends Cart — not "the Friends coffee truck."
Logos
Approved marks.
Two approved logotypes, in black or white. Please don't recreate, recolor, outline, stretch, or rotate them — and never use the pre-2026 logo.
Primary logotype
The default. Use this everywhere it fits — articles, event listings, signage, partner materials.
Download PNGOn dark backgrounds
Use the white logotype any time the background is dark or photographic. Keep clear space equal to the height of the "F" on all sides.
Download PNGPhotography
Approved photos.
A small, current selection cleared for editorial use. Credit “Friends Coffee Company” and please don't crop out or alter the logo where it appears.
Need something specific — a portrait of the owner, the cart on location, or a seasonal drink lineup? Ask below and we'll send high-resolution files.
Brand basics
How Friends should feel.
Color
Black and white, mostly.
Black
#000000
White
#FFFFFF
Black and white lead every design. Warm accent tones show up occasionally, but stay subtle — never loud, never the focus.
Typography
Clean, with character.
Heading
Body copy stays simple and easy to read.
Marketing graphics with type on screen use TAN Harmoni. Everywhere else, a clean serif headline paired with a plain-spoken sans.
Photography & voice
Natural, warm, real.
- Real moments over staged setups — drinks, food, our team, the room.
- Warm, light editing. A soft background keeps the subject clear.
- Voice is familiar and welcoming, never corporate or hype-y.
- The test: does it feel like Friends?
Partners and vendors working on co-branded materials can request the full brand guidelines below.
Interviews
Who to talk to.
Primary spokesperson
David Redford
Owner, Friends Coffee Company
Available for interviews on small-business ownership, downtown Elkhorn, the Friends Collective drink program, Friends Cares, and mobile espresso catering.
david@friendscoffeeco.comTopics we can speak to
- Buying and running an established small-town cafe
- Monthly specialty drink development and guest voting
- Community giving in Walworth County
- Mobile espresso catering for weddings and corporate events
- Hiring and training young people in a small business
Usage & FAQ
The fine print, briefly.
Asset usage
What you may do.
- Use these logos and photos in editorial coverage, event listings, and partner materials about Friends.
- Credit photography to "Friends Coffee Company."
- Ask first for merchandise, advertising, packaging, or anything implying endorsement.
- Don't alter the marks, and retire any pre-2026 logo you may have on file.
How should the name appear in print?
Friends Coffee Company on first reference, Friends Coffee Co. after. The mobile bar is Friends Cart.
Can we film or photograph inside the shop?
Usually yes, with notice. Send your dates and crew size through the form and we'll find a window that works for guests.
Do you have higher-resolution photos?
Yes — tell us what you need (owner portrait, the cart on location, seasonal drinks) and we'll send full-size files.
How fast do you respond?
Usually within a couple of business days. Flag a deadline in your message and we'll move it up.
Media requests
Get in touch.
Interviews, high-resolution assets, brand guidelines, photo shoots at the shop, or fact checks — send it here and we'll reply within a couple of business days.
Press request